Receiving an award in nearly half of the categories presented, Barona Resort & Casino was the top winner at the Romero Awards – Recognizing Excellence in Casino Marketing for 2009. Named for casino marketing pioneer and author John Romero, the Romero Awards honor the most significant achievements in casino marketing and promotion within the gaming industry.

 

Presented by Raving Consulting and BNP Media Gaming Group, the award ceremony took place at the Casino Marketing Conference at the Paris Las Vegas. The winning entrants were selected by a panel of casino marketing professionals in six promotion categories, with judging criteria based on the promotion or marketing concept; strategic rationale and execution; casino revenue and other measurable results; competitive advantage provided by the casino; and relationship of the promotion to the casino’s customers, employees and local community. This year’s Romero Awards received 132 entries and honored 30 winners.

 

“Our team competed against some of the best casino marketing teams in the industry,” said Linda Devine, senior vice president of marketing for Barona Resort & Casino. “We are truly honored to receive these awards. I’d like to thank our entire marketing team for creating exciting, memorable and rewarding promotions for our guests.”

 

Within the large casino category, Barona won the following awards:

 

·        Diamond Award: VIP Promotion: Diamond Cruise Giveaway; and E-mail Marketing Campaign: Take It or Leave It Casino Floor Promotion Support E-mail Campaign

 

·        Gold Awards: Public Relations Campaign: Tanker-A-Day Great Gas Giveaway; and Casino Floor Promotion: $800,000 Tanker-A-Day Great Gas Giveaway

 

·        Silver Awards: Direct Mail: Seasonal Holiday Cash Offer Campaign

For two consecutive years in 2008 and 2009, Barona Resort & Casino has won the J.D. Power and Associates Award for the “Highest in Satisfaction in the Southern California Indian Casino Gaming Experience” in the J.D. Power and Associates Southern California Indian Gaming Casino Satisfaction Study. Barona Resort & Casino blends the best of San Diego’s most elegant resorts with the gaming excitement of Las Vegas. Barona is San Diego’s leading destination resort featuring 400 luxury guest rooms and suites, ten award-winning dining options, the AmBience Day Spa, a full-service events center and the 18-hole championship Barona Creek Golf Club, rated the 3rd best resort course in California by Golfweek magazine. For Barona Resort & Casino reservations and information, visit www.barona.com, or call toll free 888-7-BARONA (722-7662).

Barona Resort & Casino received the highest numerical score in the proprietary J.D. Power and Associates 2008-2009 Indian Gaming Casino Studies^SM—Southern California Region.  The 2009 study, which only surveys casinos with a minimum of 1,000 slot machines, is based on 4,452 responses from gaming players who visited an Indian casino in Southern California between December 2008 and May 2009.  Proprietary study results are based on experiences and perceptions of consumers surveyed in May, 2009. Your experiences may vary. Visit jdpower.com.